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In today’s digital age, creating a magnetic brand presence is the key to success. With 65% of the population being visual learners, adding captivating imagery to your marketing strategy is an obvious choice to capture the attention of your audience.
In fact, 75% of content marketers shared that they receive better ROI when they add visuals to their content, according to a recent poll by Contently. But simply grabbing stock images won’t cut it in today’s overstimulating online world. As a brand, it’s important to develop a visual identity that is both memorable and personable.
This is due to consumers being more careful with their money and more aware of marketing strategies than ever. As this trust barometer report shows, 81% of consumers across the globe share they need to be able to trust the brands they buy from.
The best way to create a personable, trustworthy brand is to have a face and personality represent the brand. By using branded imagery to position the CEO or a spokesperson as an expert, you unlock potential benefits such as heightened engagement, higher conversions, and increased brand awareness. And when it comes to capturing your brand’s essence, a well-executed photoshoot can make all the difference to tell your brand story.
Whether you’re a budding entrepreneur or an established business owner, planning and executing a brand photoshoot requires careful consideration. To help you navigate this creative process, I’m sharing my top five tips on how to create captivating visuals that truly represent your brand.
1. Plan ahead and embrace your brand colors
When it comes to brand consistency, colors play a pivotal role in establishing brand recognition. Before diving into your photoshoot, take the time to plan ahead and align your outfits with your brand’s color palette. A shared Pinterest board can be an invaluable tool for determining poses and outfits in advance. By doing so, you can avoid any potential clashes between your wardrobe and your brand colors. Your brand’s visual identity should be harmonious across all touchpoints, and your photo shoot is a prime opportunity to ensure you are staying aligned.
2. Invest in a package with ample options
Your brand is multi-dimensional, and your photos should reflect that. While wanting to be cost-consciousness is understandable, don’t skimp on the number of photos or outfit changes during your shoot. Opting for a package that offers a variety of options is key to capturing the essence of your brand. Consider your website photos as an investment rather than an expense. These photos will play an essential role in attracting and engaging your target audience, so it’s worth investing in visuals that tell your brand’s story from various angles. Remember, versatility is the key to keeping your audience captivated.
3. Communicate your usage needs to your photographer
To make the most of your brand photoshoot, effective communication with your photographer is essential. Clearly convey how and where you plan to utilize the images, whether it’s for your website, social media or other marketing materials. By doing so, you ensure that your photos align with the specific requirements of each platform. For example, if you need wide, landscape-oriented hero shots for your website, make sure your photographer captures images accordingly. Similarly, if you plan to incorporate text overlays, ask them to allow enough space in the composition. By articulating your usage needs, you set yourself up for success in maximizing the ROI of your brand photos.
4. Scout for the perfect location
The location of your brand photoshoot can make or break the visual impact of your images. Consider places that align with your brand’s personality and values. Whether it’s a natural outdoor environment or a carefully curated interior, the backdrop should complement your brand’s aesthetics and resonate with your target audience. Take the time to scout different locations and envision how they will enhance the overall visual narrative of your brand. The right location(s) can elevate your photos and create a powerful connection with your audience.
5. Incorporate props and brand elements
To highlight your personality in your brand visuals, consider incorporating props and brand elements into your photoshoot. These can be items that represent your products, tools of your trade, or objects that reflect your brand’s values and story. By integrating props strategically, you add depth and visual interest to your images while reinforcing your brand’s message. However, it’s important to strike a balance and ensure that the props enhance rather than overshadow your brand’s core message (or come off as cheesy). Thoughtfully chosen and well-placed props can create a cohesive and engaging visual experience.
Follow these steps, and watch your brand identity shine through. Remember, a well-executed brand photoshoot is not just about capturing beautiful images; it’s about telling a compelling story that resonates with your audience and leaves a lasting impression. By implementing these expert strategies, you’ll be equipped to showcase your brand’s authenticity, connect with your target market on a deeper level, and establish a strong and memorable presence in your industry.