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Cheerios Is Discontinuing a Favorite Flavor and People Are Devastated: ‘I Bought Every Box That I Could Find’

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Another flavor bites the dust as Cheerios has confirmed that they have discontinued a beloved fall flavor just as summer gets into full swing.

The cereal titan confirmed via Twitter that it had discontinued the Maple Cheerios flavor after a fan questioned whether or not it had been axed.

In a follow-up Tweet, Cheerios did not specifically explain why the flavor had been pulled from shelves but blamed it on a number of possibilities.

Fans across the social media platform were devastated upon hearing the news, many calling Maple their “favorite” flavor and “the best.”

Cheerios and General Mills did not immediately respond to Entrepreneur‘s request for comment.

According to Cheerios’ website, the company sells 18 flavors, ranging from classics like Honey Nut and Apple Cinnamon to more expansive and seasonal picks like Pumpkin Spice and Chocolate Peanut Butter.

Maple Cheerios first hit shelves in Canada in 2017 as a limited-edition product tied to Canada’s 150th anniversary. The flavor was rolled out in the U.S. in 2018.

Cheerios’ parent company, General Mills, is coming off of a strong fiscal Q3 2023 with net sales totaling $4.1 billion, an increase of 13% from the same time last year.

“Our team continues to manage well through ongoing supply chain disruptions and volatility in the operating environment,” General Mills Chairman and Chief Executive Officer Jeff Harmening said in a release. “Our brands are winning with consumers, and we plan to sustain this momentum by continuing to invest in brand building, innovation, and capabilities that will drive future growth.”

General Mills was up over 21% year-over-year as of Wednesday afternoon.

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