Designed by leading Indian architect Soumitro Ghosh, the Museum of Art & Photography (MAP) aims to take art and culture to the heart of the community. “As one of India’s new museums, we have tried to stay nimble and innovative,” says director Kamini Sawhney. “When we could not open our doors to the public, the team decided that if people could not come to MAP, we had to take MAP to people, and so our digital museum launched in December last year.
“We see the museum experience as a hybrid one,” Sawhney continues, “which combines the virtual and the physical, so that the engagement we have with our audiences becomes so much richer.” To that end Accenture Labs has combined A.I. with human-centered design to create a digital guide, which will have realistic conversations with visitors.