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One of the longest-running restaurants in the U.S. is approaching its 150th year in business.

History and Leadership

The restaurant’s rich history

One of the most notable aspects of Huber’s Cafe is its rich history, spanning over 150 years in business. The restaurant has weathered more than 30 recessions and has become an icon in the restaurant industry. With its long-standing presence, Huber’s has established a strong reputation and loyal customer base. The walls of the restaurant are adorned with pictures of Frank Huber and other family members, serving as a reminder of the establishment’s heritage and legacy.

The leadership style of James Louie

James Louie, the current owner of Huber’s Cafe, has played a pivotal role in the restaurant’s success. With decades of experience in the industry and a deep passion for hospitality, Louie has implemented a leadership style that emphasizes the importance of maintaining loyal employees. He treats his staff as family, fostering a positive and supportive work environment. Louie’s commitment to his team has contributed to the impressive longevity of the restaurant and its continued prosperity.

The role of customer loyalty

A key factor in Huber’s ongoing success is its strong customer loyalty. The restaurant has cultivated a dedicated following by consistently providing exceptional service and high-quality food. Word-of-mouth advertising is a significant driver of business for Huber’s, with satisfied customers recommending the establishment to friends and family. Additionally, Huber’s has a birthday club loyalty program, which recognizes and rewards guests on their special occasions. This focus on building and nurturing strong relationships with customers has been instrumental in the restaurant’s ability to thrive for over a century.

One of the longest-running restaurants in the U.S. is approaching its 150th year in business. Business Strategies and Success Factors

## Business Strategies and Success Factors

Customer service strategies

One of the key factors contributing to the success of Huber’s Cafe is their exceptional customer service. James Louie, the owner, emphasizes the importance of creating a welcoming and positive experience for every guest. He believes that satisfied customers are the best form of advertising for the restaurant. The staff is trained to greet each customer by name and show appreciation for their patronage. This personalized approach helps to cultivate customer loyalty and ensure repeat business.

Marketing tips

In terms of marketing, Huber’s Cafe relies on word-of-mouth and satisfied customers to promote their business. They don’t heavily rely on social media advertising or other traditional marketing channels. Instead, they focus on delivering exceptional dining experiences that keep customers coming back. The restaurant’s reputation and long history also contribute to its popularity.

Generating revenue from drinks

Huber’s Cafe has found success in generating a significant portion of its revenue from drinks. Their best-selling drink is their Spanish coffee, and they have perfected the art of creating a delicious and memorable cocktail. By offering unique and high-quality drink options, they have been able to attract a dedicated customer base and increase their profitability.

Importance of hiring and maintaining loyal employees

Another key factor in Huber’s success is its focus on hiring and maintaining loyal employees. The restaurant treats its staff like family and fosters a supportive and inclusive work environment. As a result, some employees have been with the company for over 40 years. This low turnover rate ensures consistency in the quality of service and maintains the exceptional standards that customers have come to expect from Huber’s Cafe.

Customer service, marketing strategies, revenue generation from drinks, and maintaining loyal employees are some of the essential factors contributing to the continued success of Huber’s Cafe. The longevity of the restaurant, its history, and leadership style have also played vital roles in establishing it as an icon in the industry. As Huber’s approaches its 150th year in business, it continues to be a shining example of a well-established and thriving restaurant.

Financial Management and Profit Margin

Managing finances in the restaurant industry can be a challenging task, but it is crucial for success. At Huber’s Cafe, the monthly profit is approximately $200,000, which is a significant achievement considering the tough times the industry has faced. The expected profit margin for a restaurant in this location is generally around 5%, but during November and December, it increases to around 10-12%. Maintaining a 5% profit margin throughout the rest of the year is considered satisfactory. However, there are times when the restaurant breaks even or even loses money. Profit margins in the restaurant industry, especially in central hubs like Portland, are notoriously low due to various factors such as rising costs, minimum wage increases, and staffing challenges.

Despite these challenges, Huber’s Cafe has managed to sustain its profitability by implementing various strategies. One of the key factors is the restaurant’s long history, which has helped establish a loyal customer base. Additionally, Huber’s focuses on providing excellent customer service, which leads to satisfied customers who become repeat patrons and recommend the restaurant to others. The restaurant also emphasizes the importance of maintaining loyal employees, as turnover can affect the quality and consistency of the product.

Effective financial management is essential for the success of a restaurant. Huber’s Cafe has achieved impressive monthly profits and strives to maintain a reasonable profit margin throughout the year, despite the industry’s challenges. By prioritizing customer satisfaction, loyalty, and employee retention, Huber’s has managed to thrive in a competitive market.

Specialties and Unique Features

Specialty in roast turkey

One of the standout features of Huber’s Cafe is its specialty in roast turkey. The restaurant takes pride in using the whole bird in their preparations, resulting in a mouthwatering and flavorful dish. This turkey specialty has been a staple item on their menu and has played a significant role in keeping their business going for over a hundred years.

Birthday club loyalty program

Huber’s Cafe values its customers and has a special loyalty program called the birthday club. This program aims to recognize and reward guests on their special occasions. By joining the club, customers can enjoy exclusive perks and discounts, making their dining experience even more memorable.

Distinctive restaurant space and features

Huber’s Cafe offers a unique and charming dining atmosphere. The restaurant space is dynamic, featuring a spectacular skylight and vintage mahogany paneling. These distinctive features create a warm and inviting ambiance that enhances the overall dining experience.

Movie features and advertising

Huber’s Cafe has gained exposure through its featured appearances in movies. This exposure has helped boost the restaurant’s reputation and contributed to its success. While the restaurant does some social media advertising, Huber’s primarily relies on the power of satisfied customers as its best form of advertising.

Huber’s Cafe stands out among its competitors due to its specialty in roast turkey, its birthday club loyalty program, its distinctive restaurant space and features, and its exposure in movies. These unique aspects contribute to the restaurant’s long-standing success and its status as an icon in the restaurant industry.

One of the longest-running restaurants in the U.S. is approaching its 150th year in business. Specialties and Unique Features

## Employee Management and Retention

Hiring criteria for front of the house staff

When it comes to hiring front of the house staff at Huber’s Cafe, James emphasizes the importance of one key factor – their smile. During the interview process, James looks for candidates who smile a lot, as he believes it sets the tone for excellent customer service. By hiring staff with a friendly disposition, the restaurant ensures a warm and welcoming atmosphere for its guests.

Management of employees with vintage software

While many businesses have embraced modern technology for employee management, Huber’s Cafe still relies on an old-school software called Food Tracks. This vintage software is used for managing inventory, allowing the restaurant to keep track of stock levels and ensure efficient operations. Although the restaurant acknowledges that it is behind in terms of accounting tools and technology, they are considering transitioning to Quickbooks or Peachtree software to streamline their processes.

Continuity in the event of owner absence

In the event that the owner is unable to operate the restaurant, Huber’s Cafe ensures that the business continues to run smoothly. This continuity is maintained through effective leadership and the dedication of the restaurant’s large team. Even without the owner’s presence, the restaurant thrives due to the strong foundation built on trust, responsibility, and teamwork.

Employee testimonials and long-term loyalty

The success of Huber’s Cafe can be attributed in part to its loyal employees. With approximately 40 employees, one notable staff member named John Pierce has been with the company for an impressive 40 years. Yoko, another long-time employee, also worked at Huber’s for over 40 years before retiring. These testimonials from dedicated staff members demonstrate the restaurant’s ability to attract and retain talented individuals who contribute to its long-standing success.

Employee management and retention are key factors in maintaining the high standards and longevity of Huber’s Cafe. The restaurant prioritizes hiring staff with friendly dispositions, utilizes specialized software for inventory management, ensures continuity in the owner’s absence, and values long-term employee loyalty. These strategies contribute to the overall success and reputation of the restaurant, making it a beloved icon in the restaurant industry.

One of the longest-running restaurants in the U.S. is approaching its 150th year in business. Employee Management and Retention

## Technology and Tools

Consideration of accounting software

Managing finances is a crucial aspect of running a successful restaurant business. When it comes to managing your finances, it is important to consider using accounting software such as Quickbooks or Peachtree. These software options can help streamline your financial processes, including tracking expenses, managing payroll, and generating financial reports. By utilizing accounting software, you can maintain accurate records and make informed financial decisions.

Current technological status

Huber’s Cafe has been in business for over 100 years, and while it has a rich history, it is behind in terms of accounting tools and technology. Therefore, considering an upgrade to more modern software like Quickbooks or Peachtree can greatly benefit the restaurant’s financial management.

Social media advertising and customer recommendations

While Huber’s Cafe does a little bit of social media advertising, it primarily relies on satisfied customers as its best form of advertising. Customer recommendations and word-of-mouth have played a significant role in the restaurant’s success. Leveraging social media platforms can further amplify the positive experiences of customers and attract new patrons to the restaurant.

By using accounting software and exploring social media advertising, you can stay on top of your finances and effectively promote your restaurant to a wider audience. These technological tools will help ensure the continued success of your restaurant business.

One of the longest-running restaurants in the U.S. is approaching its 150th year in business. Technology and Tools

## Menu and Staple Items ### Consistency in menu offerings One of the reasons for Huber’s Cafe’s enduring success is their consistency in menu offerings. While many restaurants frequently change their menu to attract new customers, Huber’s believes in sticking to what they do best. Their menu doesn’t change often, with one of their staple items being their roast turkey dish. This dish has been a favorite among customers for years, and Huber’s makes sure to use the whole bird in their preparations.

Signature turkey dish

Huber’s Cafe is renowned for its roast turkey, which is considered their signature dish. The aroma of freshly roasted turkeys fills the restaurant and has been a key element in attracting and retaining customers for over a hundred years. The restaurant takes pride in its turkey preparations, which have become a tradition for many loyal patrons.

Unique brass cash register at the bar

The restaurant boasts a unique and historic brass cash register at the bar. Purchased by Frank Huber in 1910, this vintage cash register adds to the nostalgic ambiance of the restaurant. It serves as a conversation piece and a reminder of the restaurant’s rich history.

Popularity of Spanish coffee and use of Kahlúa

Huber’s Cafe is well-known for its Spanish coffee, which has become its best-selling drink. This classic concoction features flaming coffee poured tableside, showcasing an impressive display of skill and showmanship. One of the key ingredients in Spanish coffee is Kahlúa, and Huber’s has been a large user of this popular liqueur since the late 1970s and early 1980s. The drink’s popularity contributed to Huber’s becoming one of the largest purchasers of Kahlúa in the world.

Huber’s Cafe’s menu and staple items are a testament to their commitment to tradition and customer satisfaction. By maintaining consistent menu offerings, including their famous roast turkey dish, and incorporating unique elements like the brass cash register and Spanish coffee with Kahlúa, Huber’s has successfully created a brand that resonates with their loyal customer base.

One of the longest-running restaurants in the U.S. is approaching its 150th year in business. Faith, History, and Heritage

## Faith, History, and Heritage

The role of faith in Huber’s success

One of the key factors contributing to the success of Huber’s Cafe is the owner’s strong Christian faith. James Louie, the current owner, believes that the grace of God has played a significant role in the restaurant’s journey of over 150 years. This faith has not only guided him in making business decisions but has also shaped the culture and values of the establishment.

Display of family history and heritage

When you step into Huber’s Cafe, you can sense the rich history and heritage that the restaurant holds. The walls are adorned with pictures of Frank Huber, the original owner, and other family members who have been a part of the business over the years. This display serves as a reminder of the restaurant’s roots and the legacy that has been passed down through generations. It creates a sense of connection and nostalgia for both customers and staff alike.

Impact of the grace of God on the restaurant’s journey

James Louie firmly believes that it is by the grace of God that Huber’s Cafe has been able to thrive and survive for so many years, especially in an industry known for its challenges and high failure rates. The owner’s unwavering faith has given him strength and resilience in facing the various obstacles that come with running a restaurant. It has guided his decision-making process and positively influenced the restaurant’s ability to adapt and evolve with the changing times. The grace of God and the owner’s faith have undoubtedly played a significant role in shaping Huber’s Cafe into the iconic establishment it is today.

Recruitment Challenges

Difficulties in hiring employees

One of the biggest challenges in the restaurant industry is hiring and retaining employees, and Huber’s Cafe is no exception. As James Louie explains in the video, finding suitable candidates and keeping them long-term can be quite challenging. The current environment with rising costs, such as the increase in minimum wage, has made it even harder to attract and retain qualified staff.

Changing workforce trends and interests

In recent years, there has been a shift in workforce trends and interests. Younger generations may not be as interested in working in the restaurant industry, which has made it difficult for Huber’s Cafe and many other restaurants to find dedicated and reliable employees. Additionally, the pandemic has further disrupted the labor market, with people choosing to stay at home or pursue alternative careers.

To combat these challenges, James emphasizes the importance of creating a positive work environment, showing appreciation for employees’ work, and providing opportunities for growth and advancement within the restaurant. These strategies help to foster loyalty and incentivize employees to stay with the company for the long term.

Despite these recruitment challenges, Huber’s Cafe has managed to maintain a strong team, with some employees, like John Pierce and Yoko, having dedicated more than 40 years to the restaurant. Their commitment speaks to the positive work culture and opportunities for long-term employment that Huber’s Cafe provides.

Iconic Status in the Restaurant Industry

Over 100 years of operation and significance

Huber’s Cafe has been a part of the restaurant industry for over 100 years, making it one of the longest-running establishments in the United States. Its longevity speaks volumes about its ability to withstand challenges and adapt to changing times. Despite facing over 30 recessions, Huber’s has managed to stay in business, which is a testament to its resilience and enduring popularity.

Recognition as an icon in the industry

Huber’s Cafe is considered an icon in the restaurant industry, known for its rich history, exceptional service, and delicious food. It has been featured in movies, gaining exposure that has helped boost its business. The restaurant’s success can be attributed to several factors, including its long history, leadership style, and loyal customer base. Huber’s has created a unique dining experience with its dynamic restaurant space, complete with a spectacular skylight and vintage mahogany paneling. It has also maintained its iconic status by staying true to its roots, with pictures of its founder, Frank Huber, and other family members displayed, showcasing its heritage.

Huber’s Cafe’s enduring success is a testament to its ability to adapt and maintain its status as a beloved institution in the restaurant industry.

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