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10 must have tools for successful media outreach

10 Must-Have Tools for Successful Media Outreach

Opinions expressed by Entrepreneur contributors are their own. In today’s digital landscape, it’s more important than ever to have effective tools and strategies in place to help you manage your…

this is what you need in your 5 year marketing plan

This is What You Need in Your 5-Year Marketing Plan

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it…

how to adjust your marketing to survive a 2023 recession

How to Adjust Your Marketing to Survive a 2023 Recession

Opinions expressed by Entrepreneur contributors are their own. With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting…

6 master sales and marketing tips for tech companies in the 2023 downturn

6 Master Sales and Marketing Tips for Tech Companies in the 2023 Downturn

Opinions expressed by Entrepreneur contributors are their own. The technology industry has been hit hard by the economic downturn in 2021-22, with over 150,000 workers losing their jobs since June…

how to outrank ai generated content with expertise authoritativeness and trustworthiness

How to Outrank AI-Generated Content With Expertise, Authoritativeness and Trustworthiness

Opinions expressed by Entrepreneur contributors are their own. ChatGPT, an AI-powered content creation tool, has gained widespread popularity. GPT stands for Generative Pre-training Transformer. It is a type of artificial…

marketing agency vs business owner whos to blame when leads dont convert to customers

Marketing Agency vs. Business Owner: Who’s to Blame When Leads Don’t Convert to Customers?

Opinions expressed by Entrepreneur contributors are their own. When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not…

6 mindsets every entrepreneur must adopt to maximize the power of marketing psychology

6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychology

Opinions expressed by Entrepreneur contributors are their own. Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit…

3 marketing trends to adopt in 2023

3 Marketing Trends to Adopt in 2023

Opinions expressed by Entrepreneur contributors are their own. The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it…

what is marketing compliance and why should you care about it heres what you need to know

What Is Marketing Compliance and Why Should You Care About It? Here’s What You Need to Know.

Opinions expressed by Entrepreneur contributors are their own. Marketing compliance is a term used to describe the actions and practices of a company in order to ensure that it is…

why this ugly duckling of marketing might just save your business

Why This Ugly Duckling of Marketing Might Just Save Your Business

Opinions expressed by Entrepreneur contributors are their own. If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days,…