
Long Live the King: How Today’s Entrepreneurs Can Follow Elvis Presley’s Ingenious Business Playbook
Opinions expressed by Entrepreneur contributors are their own. This year marks the 45th anniversary of Elvis Presley‘s death, and yet his long shadow continues to influence today’s entertainers, creators and…

It’s a Trap! Watch Out for These Common Advertising Mistakes
Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic…

11 Ways to Brand Yourself as a Speaker
Opinions expressed by Entrepreneur contributors are their own. Whether you’re giving the keynote at your Alma Mater or leading your weekly group coaching call, speaking is a skill every leader…

How to Build a Personal Brand in 5 Steps
Opinions expressed by Entrepreneur contributors are their own. I once heard a saying that hit me hard. It goes like this: “We all die twice: the first time when we…

How to Build a Successful Personal Brand in 5 Simple Steps
Opinions expressed by Entrepreneur contributors are their own. You probably think of logos, colorful packaging and slogans when you think of brands. Brands are not limited to influencers, celebrities and…

What is Good Content and Why Does it Matter for Your Marketing?
Opinions expressed by Entrepreneur contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if…

6 Questions to Create Your First Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. Marketing can be complex, with dozens of campaigns across numerous channels feeding your bigger strategy. But it should be simple at first….

What is Humanized Marketing and How Does It Affect Your Business?
Opinions expressed by Entrepreneur contributors are their own. For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer…

The Beauty Industry Is Booming. Level Up Your Marketing Strategies To Make Your Beauty Brand Stand Out.
Opinions expressed by Entrepreneur contributors are their own. The beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an…

The Benefits of Having a Consumer Brand for Hard Science
Opinions expressed by Entrepreneur contributors are their own. In the very early days of The Supplant Company, back when we were just sketching out the details of the “sugars from…